Benlite Enterprises

PROBLEM

Plutos is a bulk energy transportation company that provides comprehensive road tanker services. The company needed to distinct themselves from competitors by creating a high profile, exclusive brand that shows their unique service offering.

No accessible brand assets or guidelines
No digital presence
No communication to define products to clients

OUR SOLUTION

The key to creating a brand that speaks to an exclusive market is simplicity. We took the open creative cheque to distinct the business clearly from any of its competitors.

The final logo was simple but communicated well the professional nature of the business more than their underlying service, which is exactly what the client needed.

It was clear from the onset that exclusive and professional where operative words which where key to our client. We developed a brand that will continue to grow and be inspired by the corporate culture of the business.

Brand Development
Copy Writing
Company Profile

RESULTS

Since its conception, it has grown offices in Mauritius, Zimbabwe and South Africa with a London office opening soon. The journey together resulted in a brand whos intention was clear and instilled confidence in the marketplace.