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Benlite Interiors

Client

Benlite Interiors

Services

Brand Development

Date

May 3, 2024

Benlite Portfolio
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PROBLEM

Benlite Interiors, a design-forward firm, lacked a strong brand identity, hindering their ability to differentiate themselves in a competitive market. Their inconsistent visual communication across platforms diluted their message and limited brand recognition. To address these challenges, a new brand identity was developed, featuring a minimalist logo that cleverly represents three-dimensional space, capturing their modern aesthetic. This unified visual language across all touchpoints creates a cohesive and professional brand experience, helping Benlite Interiors stand out, build brand awareness, and attract high-end clients.

  • Inconsistent visual communication
  • Difficulty in differentiating from competitors
  • Limited brand recognition

OUR SOLUTION

For Benlite Interiors, a design-forward interior design firm, we developed a brand identity that reflects their modern aesthetic and innovative approach. The core of the brand identity is a minimalist logo that cleverly represents three-dimensional space, capturing the essence of their work in a bold and memorable way. This unique visual language is extended across all brand touchpoints, from stationery and marketing materials to their online presence, creating a cohesive and professional brand experience.

How our solution addresses Benlite's unique problems.

Creating a strong and cohesive brand identity: The development of a minimalist logo and a consistent visual language across all touchpoints ensures a unified and professional brand experience.


Differentiating Benlite Interiors from competitors: The unique logo, inspired by three-dimensional space, effectively communicates their modern aesthetic and innovative approach, making them stand out in the competitive interior design market.


Improving brand recognition and recall: A strong and consistent brand identity helps clients easily recognize and remember Benlite Interiors, building brand awareness and trust.


By addressing these issues, the new brand identity helps Benlite Interiors establish a strong market presence, attract high-end clients, and ultimately grow their business.

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