Benlite Interiors

Benlite Stationery Office Kit Branding Mockup

PROBLEM

Limitless Group is an international trading house, with offices and affiliated companies in various countries. Drift Studio worked with them on their branding from conception to establish their brand.

No accessible brand assets or guidelines
No digital presence
No communication to define products to clients

OUR SOLUTION

Being an international conglomerate, we had to design a brand that had to take into cognisance visual and conceptual elements that simultaneously fit into multiple markets. This was achieved by using a visual narrative that was understood on multiple levels.

When working with a brand that has to work in different countries, culture is at the core as it is what defines the brand.

Once we took time to understand the corporate culture of the business, we then looked into how this culture fits into the markets they wanted to work in. There where core tenants that transcended borders and that was used for the visual story of the business. We worked on:

Brand Development
Copy Writing
Web Development
Marketing Material (Brochures, signage)

RESULTS

Since its conception, it has grown offices in Mauritius, Zimbabwe and South Africa with a London office opening soon. The journey together resulted in a brand whos intention was clear and instilled confidence in the marketplace.