
PROBLEM
Orgfert Organic Fertilizer is Zimbabwean manufacturer of fertilizers that had been in the market and needed a refreshed brand all round.
- No accessible brand assets or guidelines
- No digital presence
- No communication to define products to clients
OUR SOLUTION
After a phase of research and conceptualization, we came upon an idea of what the brand should look like in a market place saturated with products aimed at a seemingly unsophisticated market. Within out research, we discovered that the clients of Orgfert ranged from market gardeners to high end commercial farmers. With such varients in economic outlook and social position, we opted on a brand appearance that is clean, professional and inviting.
With so much freedom on where the brand should go, we used our core competencies to ensure a final product that customers would love.
Having never worked with a fertilizer brand, we had to learn a lot in a short space of time. This lead to a 3 day research and development process that took us across numerous complementary industries. We where then able to work on assets across the board with extensive understanding of what these assets would to in the marketplace and, more importantly, how it would drive sales.
We worked across the following disciplines:
- Brand Development
- Copy Writing
- Web Development
- Social Media
- Packaging Design
- Marketing Material (Brochures, signage)
RESULTS
Orgfert has been on the market from several years since we began. Despite the challenges around agriculture and climate change, sales have constantly risen since the brands conception.
- Clear Brand Guidelines
- Comprehensive Company Profile for both print and web
- Mobile First Website
- Website SEO
WEBSITE HITS MONTH 1
985
INCREASE IN SEARCH TRAFFIC
815%
AVG SALES GROWTH PER ANNUM
30%
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